Google has become the single most important website online for promoting your charity. People no longer pick up the local Yellow Pages anymore, and simply turn on the computer/phone/tablet and search on Google. So therefore, it’s really important to try and understand the way Google works.
It’s impossible to guarantee a sure-fire way of making sure your site is on the 1st page Google, so please do not believe any SEO/Marketing company that tells you so! However there are ways that you can significantly increase rankings and guarantee some positive results.
Check out this 200 Google Ranking facts from the awesome guys at Single Grain.