Your charity website is often one of the most important marketing tools you have at your disposal. The great thing about modern day websites, is that you can track and monitor exactly how effective thanks to Google’s free ‘Analytics’ service. If you haven’t got Google Analytics installed into your website, simply ask your website designer to sort this for you. It’s only a small piece of code that’s added into your website’s back end.
Ensure that you’re monitoring where traffic is coming from, keeping bounce rates low and also achieving the ‘goals’ that you can set. Here’s a great little beginners guide from OpenForum.com, hope this helps!