When building a new charity brand, or further developing an existing one, it’s really important to think about how the design stirs different emotions in the stakeholder. Obviously, it’s not just the design that stakeholders relate certain emotions to, as other elements like key messages, marketing strategy, PR and many other factors effect brand perception.
However, this infographic from The Logo Company is a really interesting insight into how customers feel when the view different colours within a brand. A multinational fizzy drinks brand? Maybe go for orange. A mental health charity in the Hull and East Yorkshire area? They chose blue!